This program is designed for individuals looking to acquire the essentials of sports marketing and venue management. It can benefit professionals looking for a career change or to systemize their knowledge, as well as individuals that want to explore the sports industry as a potential career.
What You'll Learn
- Methods for improving engagement, innovation and flexibility of staff, and ways to motivate and empower employees.
- Fundamental marketing and communication tools for effective branding and promotion.
- Operational aspects of running and overseeing a sports facility.
What You Can Do With This Certificate
Positions are available in the sports industry, including sports networks like ESPN, athletic apparel companies, sales and advertising companies, marketing and public relations firms, and other organizations. They might include:
- Athlete Representative/Agent
- Sports Public Relations Specialist/Director
- Athletic Director
- Head/Assistant Coach
- Director/Assistant Director of Stadium Operations
- Sports Marketing Specialist
- Professional Sports Manager
- Sports Information Director
Earning the Certificate
Prior to enrolling, please ensure that you meet the following minimum requirements:
For more information see How to Earn a Certificate
Our certificate programs are designed to be flexible, allowing you the option to take just a few courses or to earn the complete certificate. If choosing to complete the certificate, we recommend you get the most out of your experience by following the suggested completion path below.
The Role of Sales in Sports
Sports Promotion and Fan Engagement
Applied Sports Management
Sports Venue and Facility Management
“Whatever your goal, completing a professional certificate program will give you confidence to reach for the top. Join thousands of UCR Extension students whose lives have been transformed by our programs.”
Dr. Sharon Duffy
UCR Extension Professional Studies
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